Notes
Writing on the work.
Short writing on routes to market, local systems, and accountable distribution.
- Awareness is not distributionWhy attention purchase and local action require different operating systems.
- Local access, central accountabilityFragmented field activity only works when one party owns the route end to end.
- Building routes, not campaignsCampaign language implies a burst. Routes imply a path from definition to scale.
Noerr · Abuja